Tourism & Parks in Wisconsin

Visitors, tourism spending, national and state parks.

Wages paid by hotels and other traveler accommodation
$833,617,550
2025 · BLS Quarterly Census of Employment and Wages
Leisure and hospitality jobs
289,158
2025 · BLS Current Employment Statistics
Recreation visits to Apostle Islands and Saint Croix
1,113,305
2025 · National Park Service

Travel Spending

Wages paid by hotels and other traveler accommodation
$833,617,550
2025 · BLS Quarterly Census of Employment and Wages
Hotel and traveler accommodation jobs
27,259
2025 · BLS Quarterly Census of Employment and Wages

Wages paid by hotels and other traveler accommodation

2014–2025
$833,617,550▲ 65%

BLS Quarterly Census of Employment and Wages, Wisconsin, private ownership, annual average, NAICS 7211, total annual wages (an indicator of visitor activity, not total spending).

Hotel and traveler accommodation jobs

2014–2025
27,259▼ 1%

BLS Quarterly Census of Employment and Wages, Wisconsin, private ownership, annual average, NAICS 7211.

Tourism Employment

Leisure and hospitality jobs
289,158
2025 · BLS Current Employment Statistics

Leisure and hospitality jobs

1990–2025
289,158▲ 45%

BLS Current Employment Statistics, annual average (FRED WILEIH).

National Parks

Recreation visits to Apostle Islands and Saint Croix
1,113,305
2025 · National Park Service
APIS recreation visits
261,009
2025 · National Park Service

Recreation visits to Apostle Islands and Saint Croix

1990–2025
1,113,305▲ 77%

National Park Service, IRMA Visitor Use Statistics (recreation visits, calendar year).

APIS recreation visits

1990–2025
261,009▲ 85%

National Park Service, IRMA Visitor Use Statistics (recreation visits, calendar year).