9th most populous of 72
With 165,461 residents in 2024, Rock County ranks 9th by population among Wisconsin's 72 counties and is home to 2.8% of the state's residents.
Rock County is home to 165,461 people (2024 estimate) on 718 square miles of land. This page brings together official U.S. Census Bureau population estimates since 2000, the components of change—births, deaths and migration—American Community Survey indicators on income, housing, poverty and education, BEA economic accounts and BLS unemployment.
Key indicators
Population
165,461
July 1, 2024 estimate
2020 Census base
163,687
April 1, 2020
Change since 2020
+1.1%
2020–2024
Land area
718 mi²
1,860 km²
Population density
230.4 /mi²
2024 estimate ÷ land area
Births
1,811
Year to July 1, 2024
Deaths
1,785
Year to July 1, 2024
Natural change
+26
Births minus deaths, 2024
Net migration
+990
Domestic + international, 2024
Per capita personal income
$58,844
BEA, 2024
Gross domestic product
$10.8 billion
BEA, current dollars, 2024
Median household income
$75,673
ACS 2020–2024 5-year
Poverty rate
9.3%
ACS 2020–2024 5-year
Bachelor’s degree or higher
25.8%
Age 25+, ACS 2020–2024 5-year
Foreign-born residents
4.6%
ACS 2020–2024 5-year
Median home value
$231,600
ACS 2020–2024 5-year
Unemployment rate
3.3%
BLS annual average, 2024
Historical data
Pick an indicator to see its long-run evolution.
Population
2000–2024165,461▲ 9%
U.S. Census Bureau: intercensal estimates 2000–2009, Vintage 2020 (2010–2019) and Vintage 2024 (2020–2024), July 1.
Data summary
| Indicator | Value | Year and source |
|---|---|---|
| Population estimate | 165,461 | 2024 · U.S. Census Bureau |
| Population, 2010 Census | 160,331 | 2010 · U.S. Census Bureau |
| Population, 2000 | 152,464 | July 1, 2000 · Census intercensal |
| Change since 2000 | +8.5% | 2000–2024 · Census |
| International migration | +230 | 2024 · Census Vintage 2024 |
| Domestic migration | +760 | 2024 · Census Vintage 2024 |
| Birth rate | 10.9 per 1,000 | 2024 · calculated |
| Death rate | 10.8 per 1,000 | 2024 · calculated |
| Population rank in Wisconsin | 9th of 72 | 2024 · calculated |
| Per capita personal income | $58,844 | BEA, 2024 · official |
| Gross domestic product | $10.8 billion | BEA, current dollars, 2024 · official |
| Median household income | $75,673 | ACS 2020–2024 5-year · official |
| Poverty rate | 9.3% | ACS 2020–2024 5-year · official |
| Bachelor’s degree or higher | 25.8% | Age 25+, ACS 2020–2024 5-year · official |
| Foreign-born residents | 4.6% | ACS 2020–2024 5-year · official |
| Median home value | $231,600 | ACS 2020–2024 5-year · official |
| Median gross rent | $1,037/month | ACS 2020–2024 5-year · official |
| Median age | 40.3 years | ACS 2020–2024 5-year · official |
| Households | 67,201 | ACS 2020–2024 5-year · official |
| Owner-occupied homes | 71.2% | ACS 2020–2024 5-year · official |
Rock County in context
Comparable indicators for Rock County, Wisconsin and the United States.
| Indicator | County | Wisconsin | U.S. | Reference |
|---|---|---|---|---|
| Population change 2020–2024 | +1.1% | +1.1% | +2.6% | Census Vintage 2024 |
| Birth rate (per 1,000) | 10.9 | 10.0 | 10.6 | 2024 |
| Death rate (per 1,000) | 10.8 | 9.6 | 9.1 | 2024 |
| Net migration rate (per 1,000) | 6.0 | 4.8 | 8.2 | 2024 |
| Population density (/mi²) | 230.4 | 110.0 | 96.3 | 2024 |
| Per capita personal income | $58,844 | $67,755 | $73,204 | BEA, 2024 |
| Median household income | $75,673 | $77,485 | $80,734 | ACS 2020–2024 5-year |
| Poverty rate | 9.3% | 10.6% | 12.5% | ACS 2020–2024 5-year |
| Bachelor’s degree or higher | 25.8% | 33.4% | 35.7% | Age 25+, ACS 2020–2024 5-year |
| Foreign-born residents | 4.6% | 5.2% | 14.1% | ACS 2020–2024 5-year |
| Median home value | $231,600 | $266,500 | $332,700 | ACS 2020–2024 5-year |
| Median gross rent | $1,037/month | $1,087/month | $1,413/month | ACS 2020–2024 5-year |
| Median age | 40.3 years | 40.2 years | 38.9 years | ACS 2020–2024 5-year |
| Owner-occupied homes | 71.2% | 67.8% | 65.2% | ACS 2020–2024 5-year |
Cities & towns
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Did you know? Rock County
A quarter century of change
Its population went from 152,464 in 2000 to 165,461 in 2024, a change of +8.5%, compared with +10.9% for Wisconsin as a whole.
Births and deaths
In the year to July 2024 the county recorded 1,811 births and 1,785 deaths, so births outnumbered deaths by 26.
Record population
Annual Census estimates since 2000 put the county's highest population in 2024, at 165,461.
13th in density
Rock County has about 230.4 residents per square mile of land, ranking 13th of 72 counties; Wisconsin averages 110.0.
Household income rank
With a median household income of $75,673 (ACS 2020–2024 5-year), the county ranks 25th of 72 Wisconsin counties; the state median is $77,485.
Size of the economy
Its economy produced $10.8 billion of GDP in 2024 (BEA), 9th largest among 72 Wisconsin counties.
Latest economic growth
Real GDP grew 1.6% in 2024, adjusted for inflation (BEA, chained 2017 dollars).
Sources and methodology
- U.S. Census Bureau — County population totals and components, Vintage 2024
- U.S. Census Bureau — County estimates 2010–2020
- U.S. Census Bureau — Intercensal estimates 2000–2010
- U.S. Census Bureau — Gazetteer files (land area)
- U.S. Census Bureau — American Community Survey 2020–2024 5-year
- U.S. Bureau of Economic Analysis — Regional economic accounts
- U.S. Bureau of Labor Statistics — LAUS